WordPress.com Gets Desktop App, Goes Open Source in Biggest Update Ever by @mattsouthern

WordPress.com has been rewritten from scratch in what is said to be the platform’s biggest update ever.

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From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits

Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled.

These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising with store visits. It matters because local commerce is more than 10X larger than e-commerce. Lack of visibility on what is helping generate offline visits means lack of clarity on ROI.

To help remedy that, Google announced that you can see how specific keywords or ad groups are impacting physical store visits — by day, week and month:

Starting today, advertisers can get a more detailed view of offline measurement with the ability to breakout store visits at a keyword or ad group level, and the ability to view visits by day, week, or month to better inform bidding and campaign strategy. By reviewing data at this level, advertisers can understand which keywords or ad groups drive the most store visits. For example, a toy store may learn that certain dolls or action figures bring in the most visitors. With this insight, that toy store might invest in search terms that drive both online and offline sales, and display those products at the front of their store. As a reminder, store visits are based on anonymous and aggregated statistics and are shared in a privacy-safe way.

The value of this kind of data is self-evident. It should be something of a revelation to search marketers to be able to see which keywords or ad groups are actually impacting in-store foot traffic. And it should impact bidding fairly dramatically.

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Modern Marketing Essential Guide To Social Marketing

Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways.

Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to fortify your marketing programs with social media with the 5 pillars of social marketing: Listening, Engagement, Marketing Communications, Social Advertising, and Analytics.

Visit Digital Marketing Depot to download your copy.

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SEJ Wrap-Up: Google Rolls Out SMS Remarketing & Learn About Sustainable Link Building by @megcabrera

This week's SEJ Wrap-Up is about AdWords’ brand new tools , as well as psychology in marketing.

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SearchCap: Google Penalty, Yandex Actions & Google Shopping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs
  Nov 23, 2015 by Ginny Marvin

  The new mobile experience is among the updates released before the holiday shopping surge, including Click Share reporting.

• Even If A Brand Can’t Do SEO, It Can Still Do Local SEO
  Nov 23, 2015 by Andrew Shotland

  Having trouble getting traction for your SEO campaign due to bureaucratic red tape? Columnist Andrew Shotland suggests that you consider thinking local.

• Google Received More Than 65 Million URL Takedown Requests In The Past Month
  Nov 23, 2015 by Amy Gesenhues

  The current number of weekly URL copyright removal requests is nearly double what it was this time last year.

• Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
  Nov 23, 2015 by Brian Patterson

  Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time.

• After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”
  Nov 23, 2015 by Ginny Marvin

  With Bing now at the center of Microsoft’s consumer monetization strategy, executives display a new level of confidence when sharing plans for growing the search business.

• Local Resource: 50 Top International Citation Sites
  Nov 23, 2015 by Myles Anderson

  Doing SEO for a business in another country and not sure where to start when it comes to local citations? Luckily, columnist Myles Anderson has put together this great list of sites for you as a starting point.

• Google To Penalize Sites Using Deceptive Mobile Traffic Networks
  Nov 23, 2015 by Barry Schwartz

  Google tells us they are actively working on detecting and penalizing sneaky mobile traffic networks.

• Yandex To Notify Webmasters Over Violations Of Their Webmaster Guidelines
  Nov 23, 2015 by Barry Schwartz

  Yandex, the largest search engine in Russia, now notifies webmasters when they violate their own Webmaster Guidelines.

• Search Market Share In October 2015 Looks A Lot Like It Did In October 2008
  Nov 23, 2015 by Greg Sterling

  October desktop search data from comScore came out late Friday afternoon. Google appears to have “stabilized” at roughly 64 percent market share, while Bing and Yahoo are also mostly unchanged from September. Search market share was in nearly the same place in October 2008. Google controlled roughly 64 percent of search query volume, and the […]

• 10 Ways To Calm The Chaos Of Content Marketing
  Nov 20, 2015 by Digital Marketing Depot

  The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? This guide from Oracle will walk you through steps you can take to get your plan put […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game
• Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign
• Make It So: Google’s Voice-Search-Enabled Star Trek Communicator Pin
• Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
• Google Launches Compare For Mortgages In The US
• Is Google Now Becoming A News Reader Too?
• 5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
• Google Customer Match From The Email Marketer’s Point Of View
• MarTech Today: Facebook VR, Google Analytics’ Calculated Metrics & SEO For Featured Snippets
• Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
• Guide To Advertising On Instagram
• Databox Launches Free App To Watch Over Your Marketing Platforms
• Acquisition Of Ad Network Fluent By “Data Fusion” Provider IDI May Create A New Marketing Powerhouse

Search News From Around The Web:

Industry

• For Star Wars fans, old and new, Official Google Blog

Local & Maps

• Discover Jordan’s past and present in Google Maps, Google LatLong

Link Building

• 5 Sure-fire Ways to Avoid a Google Penguin Penalty, ProBlogger
• Examples of the Most Powerful Links for SEO, ignitevisibility.com
• [New Feature Alert] Browse Keyword Positions In Germany And France, blog.ahrefs.com

Searching

• Microsoft helps you search for the perfect gifts and save money this holiday season, Bing Search Blog

SEO

• 12 Provably False Ideas Your SEO Should Not Be Telling You, SEO Theory
• Example ‘High Quality’ E-commerce Site From Google Search Quality Rating Guidelines 2015, hobo-web.co.uk
• Google Search Analytics Data Caught Up But App Analytics Now Dead, Search Engine Roundtable
• Google: Expert Product Descriptions Not Critical For Rankings?, Search Engine Roundtable
• Google’s 2015 Unconfirmed Algorithm Updates and Their Connection to Panda and Phantom, hmtweb.com
• Prerender and You: a Case Study in AJAX Crawlability, Distilled
• Site Command Now Shows Featured Snippets In Google, Search Engine Roundtable
• The Evolution of SEO is Not the Same as Death, Overit Blog
• Why You Should Care About Google’s Crawl Budget, Renegade Search

SEM / Paid Search

• Avoid Post-Turkey Crowds and Shop YouTube’s Awesome Stuff Week Gift Grab, Inside AdWords

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#SEJThinkTank Recap: Content Marketing Excellence in 2016: Driving Profitable Content Marketing Techniques by @megcabrera

On Tuesday, November 17th, the SEJ ThinkTank was joined by Prashant Puri of AdLift Inc to talk about driving profitable content marketing techniques.

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For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs

Image Credit: Denys Prykhodov / Shutterstock.com

Google has made a flurry of updates for shopping results and campaign features ahead of the holidays. Among them are a new display for broad product searches on mobile and a new column metric for managing product groups.

Mobile Shopping Results By Categories

Google says that 40 percent of product searches are on broad terms. To help users narrow down their searches, Google has started showing Shopping results on some broad queries segmented by category, rather than showing itemized product listing ads.

This categorization only happens in mobile search results, for now, anyway. For example, a search for “droids” shows popular categories of Collectibles and Dolls, Playsets & Toy Figures, Interlocking Blocks, Home Decor and others.

I also saw this configuration on a search for “bike” in which categories were broken out by bikes and parts and accessories.

Click Share For Product Groups

Google also added a click share column for product groups in Shopping campaigns. The new click share metric shows the percentage of total possible clicks received by your Shopping ads.

To see this, simply add the click share column to the Product groups tab in the AdWords UI.

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