Thursday, 12 November 2015

Bing Launches Their Mobile-Friendly Testing Tool

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Bing announced the release of their mobile friendliness test tool today. This was promised to us back in May 2015, when Bing told us they were working on a mobile-friendly Bing ranking algorithm. It was actually expected in the late summer but was delayed.

The tool evaluates a page to check if it is mobile-friendly based on these criteria:

  • Viewport and Zoom control configuration
  • Width of page content
  • Readability of text on the page
  • Spacing of links and other elements on the page
  • Use of incompatible plug-ins

Here is a screen shot of the tool in action. As you can see, it shows a preview of the site on the right side:

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Bing has not yet announced the launch of their mobile-friendly algorithm; that may come soon.

Bing’s blog post does include a lot of detail on why a website might fail any of the above criteria, so check it out. You can access the tool at this URL.

Google launched their mobile-friendly testing tool just about a year ago today.

The post Bing Launches Their Mobile-Friendly Testing Tool appeared first on Search Engine Land.

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