Remember when marketers used the image of the funnel to represent the customer buying journey? Well, it’s not that simple any more. As the search, shop and buy process grows increasingly complex, multiple devices and channels give consumers — and especially travelers — more choices, leading marketers to expand their focus to every phase of the buying cycle.
Join Phocuswright’s director, consumer research, Marcello Gasdia, and Marketing Land’s paid media reporter, Ginny Marvin, on Thursday, October 29, 2015, at 1:00 p.m. ET, as they explore the customer buyer journey, focusing on the new digital funnel and how successful marketers are adapting to this new behavior.
Register now for “Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve,” produced by Third Door Media in partnership with Phocuswright.
The post Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve appeared first on Search Engine Land.
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